Fox TV Group CMO Shannon Ryan Joins Disney

As president of marketing for ABC Entertainment and Disney TV Studios

Shannon Ryan has joined Disney, coming from Fox Television Group. - Credit by Disney
Headshot of Sara Jerde

Shannon Ryan, most recently the CMO of the Fox Television Group, is officially moving over to Disney as president of marketing for ABC Entertainment and Disney Television Studios.

In her new role, she’ll oversee all marketing, publicity and communication strategy for the TV network and of Disney TV Studios.

“We’re excited that she’ll add ABC Studios to her portfolio as we build the Disney Television Studios brand into a world-class content creation engine,” said Craig Hunegs, president of Disney Television Studios, in a statement.

Ryan had been the CMO at Fox TV Group since 2015, during which time she oversaw all creative marketing, brand partnerships and corporate communication. In that time, multiplatform viewing at Fox grew by 19%.

Previously, she was executive vice president, marketing and communications for FTG and executive vice president of marketing and communications for FOX. Rebecca Daugherty, who was named executive vice president, head of marketing, for ABC Entertainment and ABC Studios, will report to Ryan.

“Joining Disney, a company I’ve always admired and one of the most powerful brands in the world, is the opportunity of a lifetime,” Ryan said in a statement.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: April 25, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT