NBC Local Names Soroca SVP of Marketing

Bradley Soroca was promoted Monday (April 6) to the newly created position of senior vp of marketing for the NBC Local Media Group. Since March 2008, he has served as the vp of marketing for the Local Media digital group, where he oversaw the launch of the group’s new city-centric Web sites and their “Locals Only” branding.
In his new position, Soroca will work on establishing the overall brand strategy for the division
and maximize the value of integrated and customized marketing programs for advertisers across NBC Local Media’s platforms. These include traditional TV, digital media and out-of-home.
Soroca reports to John Wallace, president of NBC Local Media.