Netflix Teases Season 3 of Stranger Things With Fake Mall Spot

A release date still hasn't yet been announced

Stranger Things' Steve Harrington (Joe Keery) works at an ice cream shop in the new mall alongside new character Robin (Maya Hawke). Netflix

Netflix teased the upcoming third season of Stranger Things today with the release of a fake, ’80s-era ad that spotlights a new location for the show: Starcourt Mall.

Set in the summer of 1985, the short video shows fan favorite Steve Harrington, played by Joe Keery, and new character Robin, played by Maya Hawke (who is the daughter of Ethan Hawke and Uma Thurman) working at a fictional ice cream shop called Scoops Ahoy in the new mall. Starcourt Mall is located in Hawkins, Ind., where Stranger Things is set.

Other real stores featured in the spot include Gap, Waldenbooks and Sam Goody. Of the three mall staple brands, only Gap is still operational today.

The “summer 1985” opening date for Starcourt Mall would seem to indicate the time period for the third season. Season 2 took place around Halloween 1984, about a year after Season 1.

Precise details, such as when Season 3 will be available for streaming, were not released.

Last week, the Netflix series received 12 Emmy nominations, including outstanding drama series.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: July 16, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT