On the Adweek Podcast: Why You Should Lean Into Influencer Marketing Right Now

And how streaming services are seeing a spike

Looking ahead on Yeah, That's Probably an Ad. - Credit by Adweek, Getty Images

Have you watched Tiger King on Netflix?

It’s an opportune time to offer free trials in a time of tribulation. Streamers are seeing a spike in media consumption. Astonishingly, Disney+ subscriptions surpassed 50 million global subscribers. Meanwhile, Quibi continues to push its new service to now-housebound customers, but perhaps in the lens of a different use case. Plus, the TV advertising tradition of May Upfronts is up in the air.

Influencer marketing expert Karyn Spencer, svp, marketing, Whalar, shares how TikTok videos are on a huge rise and why it might be a good move to lean into influencer marketing during the pandemic. Once part of Vine, she helped Ashton Kutcher get to one million followers, worked on millennial marketing for AT&T and celebrity partnerships at Target.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
Publish date: April 13, 2020 https://stage.adweek.com/tv-video/on-the-adweek-podcast-why-you-should-lean-into-influencer-marketing-right-now/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT