Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

High-profile execs deal with a multitude of challenges

- Credit by John Tejada for Adweek
Headshot of Chris Ariens


From prioritizing tasks to managing change to too much travel, at the 2017 Adweek Brand Genius gala on Wednesday, the world’s top marketing executives told us what their biggest challenges are, and how they stay focused.

Here, we hear from honorees Bill Beck, general manager, kitchen at Whirlpool; Jennifer Saenz, svp and CMO of Frito-Lay; Alegra O’Hare, vp of global brand communications at Adidas Originals; Luke Sherwin, co-founder and CCO of Casper; Karin Timpone, global marketing officer at Marriott; and Taj Alavi, head of brand marketing for Instagram.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.