Ritz-Carlton and Hearst Magazines Digital Media Are Partnering

Five directors will get their films made

Five winners will have their videos displayed on HarpersBazaar.com and Esquire.com. Hearst, Ritz Carlton
Headshot of Sara Jerde

A campaign from the Ritz-Carlton and Hearst Magazines Digital Media will choose five directors to film short videos imagining a stay at a Ritz-Carlton hotel.

“The Stay” kicked off today, with a call out to screenwriters and directors to submit screenplays imagining what happens after two people check into a Ritz-Carlton hotel.

“It’s a really exciting way for us to tell stories through the art of these filmmakers, but [it’s] really enabled by the spectacular Ritz-Carlton properties,” said Todd Haskell, svp and chief revenue officer, Hearst Magazines Digital Media.

A panel of five judges—including Academy Award-nominated director and writer Mike Figgis, YouTube’s head of content for the EMEA region Luke Hyams, global brand leader of The Ritz-Carlton Hotel Company Lisa Holladay, Harper’s Bazaar UK digital editor Sarah Karmali and Esquire.com culture editor Tyler Coates—will consider each of the films.

The short films will be a maximum of 10 minutes.

“I feel that this will live a lot longer than your average advertising campaign because we’re telling great stories,” said Adam Day Lewin, creative director of Hearst Magazines Digital Media Global.

Winning directors will travel for an expenses-paid trip to film their videos at five international Ritz-Carlton properties, including United Arab Emirates, Hong Kong and Grand Cayman.

The finished short films will be released in the fall and will appear on HarpersBazaar.com, Esquire.com and Ritz-Carlton platforms.

“Hearst Magazines Digital Media felt like a natural fit to pursue this exciting project with, as we have had a long history with them as a media partner and know they understand The Ritz-Carlton brand and our creative vision,” Holladay said in an emailed statement.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.