Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist: they don’t rhyme.
Riders took to social media throughout the month to complain, with varying levels of animosity, about the ads. Adweek visited the copywriters responsible for these ads to find out what would make them do such a thing.
Join the foremost brand marketers, such as Marc Pritchard of P&G, Brad Hiranaga of General Mills, Kory Marchisotto of e.l.f. and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass today. Early-bird rates expire 9/1.