Wondering How Your Brand Can Tap Into $44 Billion of Gen Z Buying Power? This Agency Might Be Able to Help

You don't want to miss out because experiential marketing is not just a fad

- Credit by Video: Nick Gardner, Breana Mallamaci; Editor: Josh Rios
Headshot of Chris Ariens

In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad—it’s here to stay. So what should brands and agencies know about the growth and power of experiential marketing?

At Adweek’s Elevate: Creativity event on May 1 at New York’s Times Center, we heard from Jessica Reznick, president of We’re Magnetic, an experience-first marketing agency, about how experiences are the new currency in brand marketing.

Join Dwyane WadeJulian DuncanAndrea BrimmerRick Gomez and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.