In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad—it’s here to stay. So what should brands and agencies know about the growth and power of experiential marketing?
At Adweek’s Elevate: Creativity event on May 1 at New York’s Times Center, we heard from Jessica Reznick, president of We’re Magnetic, an experience-first marketing agency, about how experiences are the new currency in brand marketing.
Join Dwyane Wade, Julian Duncan, Andrea Brimmer, Rick Gomez and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)