Dateline Wins February 2020 Sweeps

By A.J. Katz Comment

Final live-plus-seven Nielsen data has arrived, and Dateline NBC is the top-rated Friday night newsmagazine during the February 2020 sweep period, beating ABC’s 20/20 across the board in all key measurements, including total viewers, Adults 25-54 news demo and the key prime time entertainment demo of adults 18-49.

This result provided very different from the most recent sweeps period. 20/20 won the Nov. 2019 in A25-54 and A18-49, but not in Total Viewers.

The NBC Friday newsmagazine posted its biggest February Sweep wins over 20/20 in 14 years, +36% (1.4 million) in Total Viewers, +37% (+420,000) in Adults 25-54 and +42% (+342,000) in Adults 25-54.

February 2020 sweep:

Network Total Viewers P25-54 P18-49
NBC 5,032,000 1,569,000 1,158,000
ABC 3,620,000 1,149,000 816,000

 

Source: Nielsen, Most Current, February 2020 Sweep (1/30/2020-2/26/2020).  Average impressions. Based on regularly-titled telecasts only.

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