Programmatic

Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Players need to work together to overcome fragmentation challenges.

Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

It's the company's way of bringing walled garden algorithm outside of the walled gardens.

Investors Are Placing Their Bets on Identity Management

Improvado and 6sense collectively pocket $35 million from VCs and industry luminaries.

Mobile Apps Are the Latest Ad-Fraud Hotspot

A new report from DoubleVerify finds invalid mobile impressions have doubled year over year.

Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

They say the idea of a network of trusted publishers puts the onus on the entirely wrong party.

Former Sizmek Employees File Class Action Lawsuit for Additional Compensation

Grievances cited in latest legal filing date back to a round of layoffs in January.

4 Interesting Ad-Tech Stories That Caught Our Eye This Week

More heritage brands buy up ad tech and IAB attempts to answer marketers’ calls to clean up programmatic.

LiveRamp Acquires Faktor to Better Negotiate Privacy Regulations

The company is also working with Index Exchange to reduce publisher reliance on cookies.

Amid Chapter 11 Proceedings, Sizmek Begins Layoffs

Estimates vary, but some say the company cut as much as 80 employees in a single day.

Want to Target DTC Shoppers? Go With CTV

A study found that viewers are more likely to respond to ads on streaming services than on linear TV.