Programmatic

Essential Second-Quarter Stats for Ad Tech and Platforms

The ups and downs of various industry leaders.

Discovery Wants to Unify the Fragmented Broadcast Landscape

It’s offering a one-stop shop for media buyers through FreeWheel.

Ad Tech Got Serious About Addressable Inventory This Week

New products and audience innovation from Telaria, NCC Media, Innovid and more.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

The consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.

Marketers Are Looking to Casual Mobile Gaming to Target Audiences

Developers and media buyers partner to reach consumers on their phones.

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it?  

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite knocks from regulators, data breaches and privacy regulations, investors aren’t shrinking from ad tech.

Xandr Adds Bloomberg and Vudu to Its Community

The ad-tech unit now counts 18 tier-1 media brands as part of its video marketplace.