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What Next for Advertisers, Ad-Tech and Publishers in a Cookie-Free World?

Google’s plan to eliminate third-party cookies is forcing a maneuvering.

Advertising Trades Urge California Attorney General to Delay CCPA

4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.

OpenX Names President John Gentry New CEO

John Gentry to take OpenX hot seat as Tim Cadogan takes CEO role at GoFundMe.

‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

Not even a month old, CCPA is already having unintended consequences.

Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers

Google's changes significantly restrict third-party verification for iOS search downloads, and buyers fear it’s just the tip of the iceberg.

Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

3 Ways to Navigate First-Price Auction Adoption

Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.

Google Chrome Will Phase Out Third-Party Cookies by 2022

Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.

What Will Drive the Next Wave of M&A in Mar Tech?

Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?