Programmatic

Test URL v3 to v4


The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech

The IAB Tech Lab’s plan to overcome the cookie decline includes PSAs to explain the value exchange of content for data.

Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

How Ad Tech Is Bracing for Life After the Cookie

Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.

How The New York Times Is Revising Its Digital Playbook

The publisher plans to launch new ad tools based on first-party data in mid-2020.

The Sole Ad-Tech Player Riding the Privacy Wave

“We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe.

Ad-Tech Firm Beeswax Appoints CRO and CMO

Paul Knegten and Bill Schild join the buy-side startup.

Google’s Onerous Balancing Act Between Privacy and Profit

Searching for a way to placate regulators while not throttling ad tech.

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

"CTV is to 2020 what programmatic was to display in 2011," according to the CEO.

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?

Google’s plan to eliminate third-party cookies is forcing a maneuvering.