TV / Video

YouTube and ESPN Created a Faux 30 for 30 Karate Kid Segment to Promote Cobra Kai’s Return

The special looks back on the tournament final from the 1984 film.

Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering

It includes sponsorship opportunities for the 2022-2028 Games.

Netflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and Disney

Chief content officer Ted Sarandos will also run marketing for the streaming service.

MTV Creates Reality Show-Themed Festival, SnookiCon—Just Kidding, It’s Called RealityCon

After a soft launch in the fall, the inaugural event will take place next summer.

The Rise of OTT Has Forced Brands to Overhaul Their Existing Video Strategies

Creating a streaming world we've come to rely on in a way.

With Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s Tale

NewFronts highlights include a new George Clooney series and innovative ad formats.

Aidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNL

Hollywood tried to pigeonhole her, so she's forging her own path.

Is Virtual Product Placement TV’s Latest Disruptor?

It's a new way to monetize content, but creators are wary.

3 Ways to Grab Consumers’ Attention With Video Ads

In a market that’s inundated with clutter.

6 Key Moments From the Past 90 Years of Product Placement

From the Hershey Bars of 1927's Wings to Black Mirror's cereal quest.