Previous

Modernizing Your Tech Stack

Modernizing Your Tech Stack

For advertising agencies, consulting firms and technology services providers, detailed insight into every phase of the project lifecycle is pivotal to maintaining profitability and fostering strong client relations. It is an approach that performance audio agency Oxford Road has taken to make forward-thinking decisions. 

Using Transaction Data for Real-Time Research

Using Transaction Data for Real-Time Research

For faster insights, marketers rely on transaction data to support real-time analyses on consumer behavior and company performance. Leaders across categories are gaining an edge with intelligence and insights derived from billions of anonymized consumer purchases. 

3 Keys to Insights-Driven, AI-Powered Segmentation

3 Keys to Insights-Driven, AI-Powered Segmentation

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. 

How Leading Marketers Will Lead Markets in 2021

How Leading Marketers Will Lead Markets in 2021

The past few years have demonstrated that a true understanding of consumers and a hyper-personalized customer experience drive revenue. Get an expert take on how the personalized customer experience will become an even bigger differentiator for brands.

Optimizing Your Advertising for Outcomes

Optimizing Your Advertising for Outcomes

With consumer behavior constantly changing—and with an increased focus on ad effectiveness—an outcomes-based approach that combines consumer data and real-time AI optimization is fundamental to campaign success.

The Marketer’s Guide to the CTV Opportunity

The Marketer’s Guide to the CTV Opportunity

More and more people are cutting the cable and turning to mobile devices and smart TVs to access their favorite content. It’s critical to understand shifting consumer viewing habits, as well as how to navigate a seemingly fragmented market to reach your audience.

The ROI of Empathy

The ROI of Empathy

Making authentic connections with your customers matters more than ever. Connecting business goals, customer insights and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy.

The State of Creativity Right Now

The State of Creativity Right Now

Adobe surveyed creatives around the world and discovered that while they feel challenged in today’s unpredictable environment, they are rising to the occasion by doing what they do best: They are getting creative.

Optimize Audiences on YouTube and CTV to Drive Business Outcomes

Optimize Audiences on YouTube and CTV to Drive Business Outcomes

As streaming video consumption grows exponentially, many advertisers are challenged to find their audiences efficiently on connected TV and YouTube. They also need to drive and measure real ROI on video campaigns and make sure they’re brand-suitable.

Using Data to Actually Improve Brand Strategy and Get Results

Using Data to Actually Improve Brand Strategy and Get Results

Today’s marketing and communications organizations have hundreds, if not thousands, of data points at their fingertips. But many still struggle with a disconnect between metrics and strategic innovation, getting lost in the proof points without obtaining actionable results.