The Current State of Customer Engagement
Take a Hyper-Personalized Approach to Commerce
The Future of Customer Acquisition
Create a Solid Data Foundation That Drives Business Outcomes
Customers engage with financial services companies across a vast range of digital channels, creating endless opportunities and touchpoints to connect. So how can you know that each campaign investment is actually driving business outcomes? It comes down to a solid data foundation and access to insights.
How to Use TikTok, Instagram and Facebook Insights
A Stronger Partnership Between Marketing and IT
Marketers have always faced challenges measuring attribution and driving personalization. And it isn’t getting easier. That's why leading marketers are partnering with IT to strategically change how data is stored and shared, enabling them to optimize powerful, real-time, cross-channel analytics.
Future-Proof Your Consumer Data Strategy
The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.
Unboxing the Gift of AI
Drive Engagement With User-Generated Content
Transform CTV Into a Conversion Machine
Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.
Measure the Impact of Emotions