How to Advance Your CTV Planning Game
The fragmentation struggle is real. With connected TV becoming an increasingly hot commodity, advertisers need to extract the most value. These newer channels are bringing data, speed and agility to TV, but marketers need to understand where the gaps are and how they intersect with traditional TV planning.
This Is the Year for Proactive Agency New Business Growth
The Time Is Now for Connected TV
The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.
What Differentiates Today’s B-to-B Marketing Leaders?
Best Practices for Smart Audience Segmentation
Manage Your Digital Content Overload
TV Is Much More Than Just TV
Reinvent Your Marketing Strategy for the Next Normal
Mining the Gold in Audience Data
Agencies and marketers know the value of data. After all they have a lot of it. The question is: How can you mine the gold in your first-party audiences but not fully discount third-party audiences in the decision process? The best solution may be A/B testing multiple audience targeting strategies.
The Rise of First-Party Data