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The Current State of Customer Engagement

The Current State of Customer Engagement

Identity. Data. Experience. Over the past 18 months, digital marketing has gone through its fastest pace of change ever. Take a deep dive into these trends from  Merkle’s 2021 Customer Engagement Report.

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Take a Hyper-Personalized Approach to Commerce

Take a Hyper-Personalized Approach to Commerce

To deliver personalized, shoppable, content-driven ecommerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers. The end result? Better conversion rates and improved customer lifetime value. 

The Future of Customer Acquisition

The Future of Customer Acquisition

Has your customer acquisition program plateaued and stagnated? Maybe it’s time to update the processes you’re using. Advances in AI in the form of deep learning are helping forward-thinking marketers discover and deliver new customers at scale. 

Create a Solid Data Foundation That Drives Business Outcomes

Create a Solid Data Foundation That Drives Business Outcomes

Customers engage with financial services companies across a vast range of digital channels, creating endless opportunities and touchpoints to connect. So how can you know that each campaign investment is actually driving business outcomes? It comes down to a solid data foundation and access to insights.

How to Use TikTok, Instagram and Facebook Insights

How to Use TikTok, Instagram and Facebook Insights

To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where social and media analytics come in. TikTok, Instagram and Facebook can all provide the consumer insights you need to jumpstart your content. 

A Stronger Partnership Between Marketing and IT

A Stronger Partnership Between Marketing and IT

Marketers have always faced challenges measuring attribution and driving personalization. And it isn’t getting easier. That's why leading marketers are partnering with IT to strategically change how data is stored and shared, enabling them to optimize powerful, real-time, cross-channel analytics. 

Future-Proof Your Consumer Data Strategy

Future-Proof Your Consumer Data Strategy

The world’s savviest brands and agencies know that future-proofing their consumer identity strategy is necessary. Advertisers today live and die by how well they know and understand their customers. For the brands that get consumer identity right, it will be a major competitive advantage.

Unboxing the Gift of AI

Unboxing the Gift of AI

Digital advertising is messy. With increased privacy regulations and changes to traditional identifiers taking place, now is your chance to lean into advanced technologies like AI that can evolve digital advertising for the better. 

Drive Engagement With User-Generated Content

Drive Engagement With User-Generated Content

Shoppers are instinctively drawn to their fellow consumers' take on a product or brand. User-generated content (UGC) offers an authentic way to convey a level of brand authenticity that can’t be attained through brand-originated content. But how do you accomplish that? 

Transform CTV Into a Conversion Machine

Transform CTV Into a Conversion Machine

Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right television viewers. But one fact remains—your campaigns are only as good as the audiences they target. Which is why precision audience targeting can transform CTV into a highly effective performance marketing channel.

Measure the Impact of Emotions

Measure the Impact of Emotions

Humans make decisions based on emotions, but how can emotional decision making be quantified when creating marketing copy? The results can help you gain insights into which emotions resonate most with your audience and drive the best results.