Previous

How to Advance Your CTV Planning Game

How to Advance Your CTV Planning Game

The fragmentation struggle is real. With connected TV becoming an increasingly hot commodity, advertisers need to  extract the most value. These newer channels are bringing data, speed and agility to TV, but marketers need to understand where the gaps are and how they intersect with traditional TV planning.

This Is the Year for Proactive Agency New Business Growth

This Is the Year for Proactive Agency New Business Growth

For many agencies, 2020 was full of troubling shifts, reduced scopes and client losses. But that doesn’t mean you can’t be bullish about the year ahead. Now is the time to lead the way in new business growth through proactive outreach to your most sought-after prospects. 

The Time Is Now for Connected TV

The Time Is Now for Connected TV

The majority of linear TV buyers plan to make fewer upfront commitments this year, moving traditional TV ad dollars into CTV. Marketers, under pressure to prove ROI, can now reach as many households on CTV as they can with linear TV and apply data to their massive TV ad campaigns for the first time.

What Differentiates Today’s B-to-B Marketing Leaders?

What Differentiates Today’s B-to-B Marketing Leaders?

Over the past year, no space has evolved as rapidly as business-to-business marketing. Many b-to-b CMOs have already shifted to an ecommerce model, or they have their digital transformation of customer experience well underway. These are the “frontier” CMOs. 

Best Practices for Smart Audience Segmentation

Best Practices for Smart Audience Segmentation

"The customer is always right." Regardless of whether you fully believe in that mantra, unlocking your target segments' nuances can have a real impact on your ROI measurements. It’s time to start building an audience strategy tailored to your needs.

Manage Your Digital Content Overload

Manage Your Digital Content Overload

You’d think the fast-paced consumption of digital media and content would be a marketer’s dream, but managing it in a way that lets you track all of the components of your brand’s story can get messy. That’s where digital asset management (DAM) comes in.

TV Is Much More Than Just TV

TV Is Much More Than Just TV

The TV landscape has been evolving at breakneck speed. It is now a multichannel, multiplatform, multidevice conundrum. That means that TV is now a much more fragmented industry. Yet it is as essential as ever for marketing success.. 

Reinvent Your Marketing Strategy for the Next Normal

Reinvent Your Marketing Strategy for the Next Normal

Prioritizing media and promotions won’t be enough to succeed in 2021. To win, serve and retain customers in the next normal, marketers must reinvent their companies’ strategies around the 4Ps: price, placement, product and promotion.

Mining the Gold in Audience Data

Mining the Gold in Audience Data

Agencies and marketers know the value of data. After all they have a lot of it. The question is:  How can you mine the gold in your first-party audiences but not fully discount third-party audiences in the decision process? The best solution may be A/B testing multiple audience targeting strategies. 

The Rise of First-Party Data

The Rise of First-Party Data

As the end to the third-party cookie grows nearer, many marketers are still concerned about how to recognize anonymous users in real-time. Third-party cookie deprecation makes your first-party data even more important, and this will deepen your customer relationships.