The Fallacy of Knowing Your Customer’s Intent

Thursday, October 17, 2019, 1 PM ET | 10 AM PT
Knowing exactly what your customer is going to do is nearly impossible today. Customer engagement is more mercurial than ever before. Yet customer expectations are through the roof. How can you be everywhere, all at once, while providing customer excellence? Is this even possible?

Understand the New Shopping Experience

Wednesday, October 16, 2019, 1 PM ET | 10 AM PT
Universal Pictures Home Entertainment was under pressure from international brick-and-mortar retailers that wanted to reduce the size of the movie section in their stores. Universal knew that before letting those decisions impact its business, it needed to educate retailers about their movie shoppers, the role of the movie department and the in-store experience.

Live Sports Programmatic Advertising Is Here

Tuesday, October 15, 2019, 1 PM ET | 10 AM PT
Get ready for kickoff with live sports inventory–emphasis on the word “live.” Marketers can now reach highly targeted audiences alongside premium, TV-quality content, with all the benefits of programmatic including advanced attribution reporting. Hear from fuboTV and The Trade Desk about the opportunity for advertisers to leverage the power of live.

Metrics and Tools to Grow Profit and Build Cash

Thursday, October 10, 2019, 1 PM ET | 10 AM PT
More cash and less stress about the profitability of that next client engagement?  Yes, please. True visibility into the health of your agency starts with a keen understanding of how to measure and interpret your financial picture. In addition, the rights tools can put you ahead of the curve when it comes to agency forecasting. Do you have that kind of insight into your agency?

A Practical Approach to TV-Digital Convergence

Wednesday, October 9, 2019, 1 PM ET | 10 AM PT
The convergence of TV and digital represents a monumental shift in the advertising ecosystem. But if your linear TV planning is not coordinated with your digital trading desk execution, you’re losing a significant percentage of buying efficiency. Media buyers need to embrace new technologies and break down the silos that have historically separated TV investment from digital trading.

Create an Authentic Chatbot Experience

Tuesday, October 8, 2019, 1 PM ET | 10 AM PT
Bots are having more and more conversations with humans online, and nearly 70% of consumers say they have encountered a chatbot. With the rise of conversational marketing comes the challenge: How do you make this experience authentic, engaging and deliver meaning and purpose to the consumer? What tools do you need to achieve conversational greatness?

Move from Project to Project and Industry to Industry Without Pulling Your Hair Out

Thursday, October 3, 2019, 1 PM ET | 10 AM PT
The fast-paced world of creative work means the need to quickly become an expert at everything you touch—no matter which industry, discipline or medium it is tied to. But there is also the drive to do more with less—meaning tight budgets and schedules that don’t allow you the time or resources to become an expert at anything at all. How do you take on this conundrum?

Real-Time Email Tips from Rakuten and TD Bank

Wednesday, October 2, 2019, 1 PM ET | 10 AM PT
Brands often struggle to create engaging, personalized and scalable experiences that are consistent across email and other channels. How do you possibly deliver on heightened customer expectations when more personalization requires more content and more data? And how do you translate that personalization into visual communications that engage and delight your target audiences?

5 Ways AI Uncovers Deep Social Insights

Tuesday, October 1, 2019, 1 PM ET | 10 AM PT
Social analytics platforms have become essential for brands and agencies to leverage the treasure trove of social media for valuable consumer insights. But the volume of data is positively staggering. Exponentially more powerful solutions are required to surface truly meaningful, accurate and contextual insights. That is where artificial intelligence (AI) comes to the rescue.

A Framework for Organic Growth

Thursday, September 26, 2019, 1 PM ET | 10 AM PT
Is your company overlooking opportunities to grow, leaving value on the table? Optimizing organic growth—using your own resources to increase revenue—helps generate value and sends a powerful message to investors and talent about your health, ability to innovate and performance potential. Deloitte leaders will share a growth readiness framework designed around 10 characteristics essential to organic growth.