Close the Customer Experience Gap

Wednesday, May 15, 2019, 1 PM ET | 10 AM PT
Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs.

How Visuals Connect Products to Principles

Thursday, May 9, 2019, 1 PM ET | 10 AM PT
Consumers want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand.

The Motley Fool Gets Wise with Customer Data

Thursday, May 2, 2019, 1 PM ET | 10 AM PT
Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent. How? By prioritizing personalization and using customer data to deliver the right services to the right prospects and members at the right time.

Be a Lean Agency with Happier Employees (and Clients)

Tuesday, April 30, 2019, 1 PM ET | 10 AM PT
Today’s advertising and marketing agencies are dealing with a lot of disruption. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops. Not to mention, trust and transparency issues are top of mind, along with an urgency to build data-driven solutions. That’s why many agencies are turning to solutions that allow them to be leaner in a way that adds more value for their clients.

Gen Z Doesn’t Need Your Brand

Thursday, April 25, 2019, 1 PM ET | 10 AM PT
Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them.

Capture the Genuine Journeys of Your Customers

Wednesday, April 24, 2019, 1 PM ET | 10 AM PT
Customers are loyal to experiences, not companies. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer's needs from their intent, is a tall order. That’s where interaction management comes in.

Take Personalization to New Places

Thursday, April 18, 2019, 1 PM ET | 10 AM PT
Multichannel marketing is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, data management technology combined with advanced print can change the dynamic so that personalized media is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, even personalized packaging can have a huge impact.

How Land O’ Lakes Builds a Modern Marketecture

Wednesday, April 17, 2019, 1 PM ET | 10 AM PT
Land O' Lakes Inc. is one of America's premier agribusiness and food companies with a mission to feed human progress. Driven by insights and innovation, the company leverages data from farm to fork to power its businesses. This requires an alignment of people, process and technology to understand the impact of its marketing and fuel growth.

The Advertising Opportunity in China

Tuesday, April 16, 2019, 1 PM ET | 10 AM PT
With a huge connected population and a burgeoning middle class, China is a bigger-than-ever opportunity for advertisers. But to capture the country’s growing consumer spend – it is predicted to become the world’s largest consumer of goods this year – marketers must learn how to break through to China’s mobile-first audiences.

Top Brands Go Cross-Channel

Available On-Demand (Originally Broadcast April 11, 2019)
Media teams take note: Cross-channel advertising goes way beyond orchestrating media planning and buying. Having the right ad creative is key to driving results. Hear from guest speaker Joanna O’Connell, principal analyst at Forrester, about how media pros can team up with creative partners to bring cross-channel together.