Editor’s Pick Ecommerce How the Election Could Blow Up Holiday Retail Projections By Lisa Lacy Politics The Daily Show With Trevor Noah Sets Multiplatform Blitz for Election Night By Kelsey Sutton Politics No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line By Kelsey Sutton Publishing ‘These are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals By Sara Jerde Politics How TV’s 2020 Election Night Coverage Will Look Different From 2016 By A.J. 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Stanley Digital Think About This How to Look and Sound Your Best on Zoom Calls By Shelly Palmer Platforms Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22% By David Cohen Digital Transformation The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign By David Cohen Digital Transformation Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020 By David Cohen Promoted Content from …(insert something here) Social Advertising’s Role in Accelerating the Shopper’s Journey Inside the Brand Sephora CMO Defying Tenure Odds Through C-Suite Collaboration By Nadine Dietz Waleed Elgindy’s Untraditional Career Path Led Him to his Purpose and Leadership Style By Ro Kalonaros Christine Fruechte on Her Climb Upwards at Colle McVoy and Picking Up Life Lessons Along the Way By Luz Corona TRUFF Co-founders on Launching a Community-driven CPG Brand By Nick Gardner Media Politics Facebook Changes Its Messaging as the Polls Begin to Close By David Cohen Publishing The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era By Lucinda Southern Politics YouTube Details Its Election Day Offerings By David Cohen Platforms Snapchat Lets Creators Publicly Display Their Follower Counts By David Cohen Performance Marketing Customer Experience Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns By Heather Fletcher Performance Marketing Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads By Patrick Kulp Performance Marketing No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models By Patrick Kulp Performance Marketing How Predictive Analytics Takes the Guesswork Out of Ad Performance By Heather Fletcher Programmatic Ad Tech & Mar Tech European Ad Groups Say Thanks, but ‘We Don’t Need Apple to Police the Internet’ By Ronan Shields Programmatic Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0 By Kathryn Lundstrom Ad Tech & Mar Tech DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360 By David Cohen Programmatic Why Supply-Path Optimization Is Coming to Connected TV By Andrew Blustein TV / STREAMING Sports Marketing Passionate About Journalism, NBA Star CJ McCollum Is ‘ReMaking America’ By Doug Zanger Programming & Performance The Daily Show With Trevor Noah Sets Multiplatform Blitz for Election Night By Kelsey Sutton Programming & Performance No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line By Kelsey Sutton Voice UGC is Dead. Now What Are Brand Partners to Do? By Jessica Rudis
