Editor’s Pick

Advertising

Here’s What Brands Are Doing for Women’s History Month 2021

By Nicole Woods


We’ve always known that working moms are superheroes, but the past 12 months have proven there really isn’t anything they can’t handle.

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2021 Working Mothers of The Year

Latest News
TV Upfronts

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Life in Quarantine

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By Ronan Shields

2021 Outlook

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Advertising

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Challenger Brands
Challenger Brands

Chance the Rapper Reinvented Virtual Performances in Quarantine, and He’s Not About to Stop

By Kelsey Sutton

Business of Marketing

NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

By Al Mannarino

Challenger Brands

How Jennifer Garner Helped Shape the Purpose of Once Upon a Farm

By Kelsey Sutton

Challenger Brands

As Virtual and Physical Merge, Roblox Helps Brands Tap Into Young People

By Lucinda Southern

2021 Outlook
2021 Outlook

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2021 Outlook

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Leadership & Talent

Huge Hires First Global Chief Talent Officer

By Erik Oster

Fashion & Apparel

How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch

By Robert Klara

Promoted Content

How a Cutting-Edge Creative Turns to Pinterest to Make Inspired Decisions

By Pinterest Business

Your Questions About First-Party Shopping Data Answered

By eBay Ads

Quiz: Are You an ABM Leader or Learner?

By Salesforce

How Publishers Can Turn First-Party Data Into a Strategic Asset

By BlueConic

Partner Experts

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

By Jeff Fagel

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Adweek Podcasts
CMO Moves

Why Everlane CMO Sophie Bambuck Picks People Over Jobs

By Heide Palermo

Mentorship

United Soccer League’s Cory Bernstine on Coaching Tomorrow’s Sports Marketers

By Ro Kalonaros

Adweek Podcasts

Adweek Podcast: The Rapid Intersection of Media and Commerce

By Nick Gardner

Business of Marketing

NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

By Al Mannarino

Businesses are continually evolving to drive efficiencies and optimizing every dollar spent. Thirty years ago, the term marketing referred to brand management, physical ad space and eyeballs.

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Why Attribution May Be the Secret to Tripling Your Marketing

Magazine

Challenger Brands

In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

By Adweek Staff



Programming & Performance

Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming

By Jason Lynch



Challenger Brands

Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

By T.L. Stanley



Beer, Spirits & Cannabis

Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

By Kathryn Lundstrom


In case you missed it

Streaming & OTT

Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

By Kelsey Sutton



This is a Profile
Platforms

Will Snapchat Spotlight Last Beyond Million-Dollar Payouts?

By Scott Nover



Marketing Innovation

Will Brands Start Monetizing Their Social Media Content?

By Lisa Lacy



Voice

‘My People are Dying in Silence—and I’m Here with a Megaphone’

By Eric Toda


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Accounts

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2021 Outlook

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2021 Outlook

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Leadership & Talent

Gut Names Fernando Ribeiro as First Global CSO

By Erik Oster

Brand Marketing
Life in Quarantine

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By Ronan Shields

Advertising

Testing Caching Nicole

Health and Wellness

When It Comes to Clean Beauty, Miranda Kerr’s Kora Organics Stands Purposely Apart

By T.L. Stanley

International Women’s Day

Here’s What Brands Are Doing for Women’s History Month 2021

By Jess Zafarris, Kathryn Lundstrom

Commerce
Voice

How to Have a Conversation That Moves Women and Girls Forward

By Jane Geraghty

Fashion & Apparel

How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch

By Robert Klara

Streaming & OTT

Amazon Gives Coming 2 America the Royal Treatment

By Lisa Lacy

International Women’s Day

Verizon Announces Resources for Female Small Business Owners on International Women’s Day

By Patrick Kulp

CONVERGENT TV
Streaming & OTT

How ViacomCBS’ New Streaming Head is Taking Lessons from Pluto TV to Transform Paramount+

By Kelsey Sutton

TV Upfronts

A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift

By Jason Lynch

TCA Press Tour

Fox Renews The Simpsons for 2 More Years, Through Season 34 in 2023

By Mollie Cahillane

Streaming & OTT

Disney Streaming Vet Kevin Mayer Joins DAZN as Chairman

By Kelsey Sutton

Creativity
Ad Tech

Modal in Posts

Ad of the Day

Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell

By Sara Spary

Voice

We Must Redefine—and Deepen Our Sense of—Culture

By Marcus Collins

Emerging Tech

New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

By Patrick Kulp

Inside the Brand
TV Upfronts

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Women Trailblazers

8 Salary Negotiation Tips Based on Trailblazers’ Real-Life Experiences

By Luz Corona

Business of Marketing

How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR

By Al Mannarino

CMO Moves

Why Everlane CMO Sophie Bambuck Picks People Over Jobs

By Heide Palermo

Media
Diversity, Equity and Inclusion

N26 Puts Prominent Women on Currency Via Facebook, Instagram AR Effect

By David Cohen

C-Suite

Snap Promotes Sofia Gross to Head of Policy Partnership and Social Impact

By David Cohen

Politics

Facebook Keeps Pressing for Updated Comprehensive Internet Regulations in the US

By David Cohen

Sports Marketing

Wave.tv to Create Social Sports Betting Content for FanDuel

By David Cohen

Performance Marketing
Retailing

Not All Data Types Are Equally Useful

By Stephen H. Yu

Sports Marketing

Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

By Mitch Reames

Performance Marketing

Seeing Is Believing: Why Visual Search Works

By Jessica Hawthorne-Castro

Marketing Innovation

QR Codes Are Key to Connecting With Customers in a Pandemic

By Ian Zelaya

Programmatic
Platforms

Snapchat to Stay the Course With iOS 14

By David Cohen

Voice

Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies

By Paul Roberts

Platforms

LinkedIn Pauses Collection of IDFA Data via Its iOS App

By David Cohen

Platforms

Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only

By David Cohen