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By Robert Klara Beer, Spirits & Cannabis Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention By Kathryn Lundstrom The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies 40 Years Bold Test Test Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Agencies After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger Agencies What We Can Learn from the Mistakes Made in 2020 By Steve Landsberg Brand Marketing 40 Years Bold Road to Challenger Brands: Data Alone Doesn’t Make the Decisions at Pearle Vision The Big Game 8 Viral Moments That Defined Super Bowl 2021 By Ian Zelaya 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? 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