Editor’s Pick Leadership & Talent The Creative Vision Behind Publicis’ New Cross-Agency Office Le Truc By Erik Oster Creative Thinkers R/GA’s New Global CMO Is a Lifelong Social Justice Reformer By Erik Oster Platforms Fiverr Acquires Creative Talent Site Working Not Working By Patrick Kulp Ad Tech To Grow Its Ad Business, LG Taps SpotX as Primary SSP By Andrew Blustein Social Pro Daily Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta By David Cohen Latest News Accounts Test Disable Sections By Chris Ariens 40 Years Bold Test Test 5G Slider Test 2 in Post 40 Years Bold Slide in Preview The Big Game The Big Game 8 Viral Moments That Defined Super Bowl 2021 By Ian Zelaya The Big Game 4 Super Bowl Ad Missteps Brand Should Avoid By Thomas Kolster The Big Game How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising? By Ian Zelaya, Erik Oster The Big Game In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest By Kathryn Lundstrom 2021 Outlook Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert 2021 Outlook How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Data & Insights The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors By David Griner Creative The Avengers Effect: Why One Celebrity Isn’t Enough for Many Super Bowl Advertisers By Kathryn Lundstrom The Big Game 2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks? By Robert Klara Beer, Spirits & Cannabis Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention By Kathryn Lundstrom The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies 40 Years Bold Test Test Agencies Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers By Minda Smiley Agencies After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger Agencies What We Can Learn from the Mistakes Made in 2020 By Steve Landsberg Brand Marketing 40 Years Bold Road to Challenger Brands: Data Alone Doesn’t Make the Decisions at Pearle Vision The Big Game 8 Viral Moments That Defined Super Bowl 2021 By Ian Zelaya 2021 Outlook Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power By Paul Hiebert Brand Marketing Which Quarantine-Fueled Technologies Will Outlast the Pandemic? By Patrick Kulp Commerce Adweek Intelligence This is a test By Robert Keenan 40 Years Bold Slide in Preview 2021 Outlook How Retailers Were Forced to Modify Their Playbooks for Handling Crises By Richard Collings Commerce This Limited Edition Collection Honors the Legacy of Dr. Martin Luther King, Jr. By Lisa Lacy CONVERGENT TV 5G Slider Test 2 in Post Convergent TV From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021 By Jason Lynch CES WandaVision Ushers In Streaming’s Franchise-Dominated Future By Kelsey Sutton Programming & Performance How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal By Jason Lynch Creativity Accounts Test Disable Sections By Chris Ariens Creativity Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad Gaming Hello, Gamers: ‘Old Spice Guy’ Isaiah Mustafa Is Back in Targeted UK Ad By David Griner Creativity What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything By David Griner Inside the Brand Ad Tech Test Post Rob Keenan1 Inside the Brand Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021 By Luz Corona Inside the Brand The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness By Luz Corona Inside the Brand RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand By Heide Palermo Media Data featured category is data Platforms Pinterest Rolls Out Dynamic Creative Ad Specialty By David Cohen 2021 Outlook ‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths By Lucinda Southern Platforms Taboola Gets Into the Stories Game With Beta Release of Taboola Stories By David Cohen Performance Marketing Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising Voice How to Impact Diversity When All Brands Are at Stake By Ty Heath CES 4 Health Innovations From CES 2021 Influenced by the Pandemic By Breana Mallamaci Ecommerce Marketing Platform Klaviyo Now Offers PrestaShop Integration By Ian Zelaya Programmatic 2021 Outlook Ad Tech Is Primed for Its Own Roaring ’20s By Ronan Shields CES ‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard By Andrew Blustein The Big Game How Should Brands Make Up for 2020 With Super Bowl Spots? By Sheeva Banton Programmatic The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter By Ronan Shields
