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Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad
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WATCH VIDEO
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Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad
Carl’s Jr Continues Risqué Reboot, Putting an AI-Spin on Its Y2K Paris Hilton Car Wash Ad
By Rebecca Stewart
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
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Scott Galloway’s Unsubscribe Uprising Is a Feel-Good Fantasy
Scott Galloway’s Unsubscribe Uprising Is a Feel-Good Fantasy
By Mark Ritson
Boycotts spike on dopamine, then die in the checkout line, because convenience always wins the culture war.
ADWEEK BRANDED
The Big Game’s Most Heated Competition Came During the Ad Breaks This Year
The Big Game’s Most Heated Competition Came During the Ad Breaks This Year
From EDO
A look at which ads scored big in consumer engagement and which brands stole the spotlight during this year's Big Game.
MOST SHARED
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By Partner Portal
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Cover
►

BIG GAME LIVE SHOW: All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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