Inside The Brand Articles from Inside The Brand. Articles from Inside The Brand. How PlayStation VP Mary Yee is Reclaiming Market Share Through VR Storytelling by Heide Palermo NHL CMO Heidi Browning Shaping The Next 100 Years With Power Players by Nadine Dietz How Lively’s Founder Fostered A Community of 65,000 Brand Ambassadors in Just Three Years by Nadine Dietz Goats From Mongolia To NYC, Matt Scanlan Shares How Naadam Became A Top Fashion Challenger Brand by Nadine Dietz View more > Partner Experts Insights and perspectives from executives at industry-leading companies. LATEST Insights and perspectives from executives at industry-leading companies. LATEST Password-protected article testPurposeful, Human-Centric Experiences Have These 3 Things in CommonB2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their ExpectationsHow the CMO-CIO Partnership Helps Personalize the Human ExperienceView more from Experts > EDITOR'S PICKS [TITLE] Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’by David Griner[TITLE] Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’by David Griner[TITLE] Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’by David Griner[TITLE] Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’by David GrinerAccounts1 McDonald’s Canada Created a Series of Charming Ads About Why It Likes to Hire Friendsby David GrinerInfluencersHow the Stars of The Bachelor Turn Their Instagram Accounts Into ‘QVC on Steroids’by Diana PearlAd of the DayFor Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother Earthby David GrinerRebrandsGrey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessibleby James CooperTo Reward Organ Donors While They’re Alive, These Police Are Waiving Their Tickets'Second Chances' campaign from Donate Life California could be embraced in other communities.Netflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and DisneyChief content officer Ted Sarandos will also run marketing for the streaming service.Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer TreatmentMartha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 MillionPeloton Launches Digital Review Ahead of Rumored IPO FilingBeeswax Introduces ‘Bid Models’ to Power In-House Programmatic StrategiesBrands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 OfferingBehind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First CompanyNetflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and Disney Create & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer TreatmentMartha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 MillionPeloton Launches Digital Review Ahead of Rumored IPO FilingBeeswax Introduces ‘Bid Models’ to Power In-House Programmatic StrategiesBrands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 OfferingBehind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First CompanyNetflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and Disney This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Streaming & OTTAidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNLby Jason LynchNewFrontsWith Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s Taleby Jason LynchData PointsInfographic: How Rainy, Snowy and Super Cold Days Affect Foot Trafficby Sammy NickallsRebrandsBehind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Companyby Kristina Monllos In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads AgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women’s Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Lindsay RittenhouseAd of the DayRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraAgenciesMcCann Ends 4-Year Battle Over U.S. Army Contractby Patrick CoffeeCreativityArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Apple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms Agencies VoiceThe Pillars of Successful Digital Transformation Focus on Strategy, Data Analytics and CommerceAgenciesTest of Fastest GrowingAdweek Announces Acquisition of Marketer MovesA Black-Owned Lifestyle Platform Is Reclaiming The Narrative Behind the Phrase ‘Go Back to Africa’Ad Industry’s Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism1 McDonald’s Canada Created a Series of Charming Ads About Why It Likes to Hire FriendsUM Appoints Trish Chuipek as First Global Chief Client Officer[TITLE] Order a Whopper by Name or GTFO: Burger King Gets Hilariously Bossy With ‘Whopper Mandate’View more in Agencies > Brand Marketing Brand MarketingCreate & Cultivate Founder Built a Business on the Belief That Female Entrepreneurs Deserve the Influencer Treatmentby Kristina MonllosVoiceRedefining the Car Buying Experience to Make It More Personalizedby Bill WymanFor Earth Day, Apple Uses Dramatic iPhone Footage as a Warning Not to Cross Mother EarthGrey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More AccessibleMartha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 MillionPledges to Rebuild Notre Dame Already Total to Almost $700 Million. Here Are the Brands Chipping InTimex Is Celebrating 165 Years With a New Watch Collection That Brings Production Back to the U.S.On the Adweek Podcast: Game of Branded ThronesView more in Brand Marketing > Creativity Project ISAACAdweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovationby Adweek StaffAdFreakTo Reward Organ Donors While They’re Alive, These Police Are Waiving Their Ticketsby David GrinerAdweek Announces Finalists in Its Inaugural Adweek Experiential AwardsThese Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked LikeKFC Created a ‘Virtual Influencer’ Colonel Sanders, Mocking Marketing’s Newest Odd TrendIn Uber’s ‘Romeo and Julio’ Ad, Two Families Are Divided, But Gay Marriage Isn’t the IssueThis Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass TransitView more in Creativity > Digital Digital2019 Adweek Readers’ Choice: Best of Tech Awards Finalists PollAd Tech & Mar TechIntroducing the 2019 Adweek Readers’ Choice: Best of Tech AwardsWhen There’s a Lunchroom Meme About Brands, Everyone Wants a Seat at the TableIntroducing the Adweek 2019 Readers’ Choice Tech Awardsgallery bold testFacebook’s ‘Remove, Reduce and Inform’ Problematic Content Strategy Has Several New ElementsCould Ad-Supported Music Spur the Monetization of Voice Tech?New Report From NYU Outlines the ‘Diversity Crisis’ in Artificial IntelligenceView more in Digital > Programmatic VoiceLack of Innovation Is Killing Ad Tech and Maybe Even the Open Webby Ryan KellyProgrammaticBeeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategiesby Shoshana WodinskyProgrammaticInvestors Are Placing Their Bets on Identity Managementby Ronan ShieldsProgrammaticMobile Apps Are the Latest Ad-Fraud Hotspotby Shoshana WodinskyView more all coverage > TV / Video Streaming & OTTYouTube and ESPN Created a Faux 30 for 30 Karate Kid Segment to Promote Cobra Kai’s Returnby Jason LynchProgramming & PerformanceBrands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offeringby Jason LynchNetflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and DisneyMTV Creates Reality Show-Themed Festival, SnookiCon—Just Kidding, It’s Called RealityConThe Rise of OTT Has Forced Brands to Overhaul Their Existing Video StrategiesWith Shows Like Shrill, Hulu Is Proving It’s More Than Just Handmaid’s TaleAidy Bryant on Season 2 of Shrill, Reclaiming the Word ‘Fat’ and Her Future at SNLIs Virtual Product Placement TV’s Latest Disruptor?View more in TV / Video >