Editor’s Pick Audio & Podcasting Audio-Only Platform Clubhouse Is the App for People Who Miss Conferences By Scott Nover Streaming & OTT Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal By Kelsey Sutton Finance E*Trade Is Back in the Super Bowl After a 3-Year Hiatus By Diana Pearl 2021 Outlook Oracle CMO Ariel Kelman Says 2021 Will Be About Investing—and Synchronizing—Technology By Diana Pearl Accounts This Agency Seeks to Put One Electric Car Company in Pole Position By Doug Zanger Latest News CPG Coca-Cola’s Canned Coffee Drink Makes Its American Debut By Patrick Kulp Travel & Transportation United’s Travel-Ready Center Promises to Help Flyers with CDC Requirements By Ty Joplin PSAs These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving By Sara Spary Brand Marketing ‘We’ll Never 100% Go Back’ to the Way Marketing Used to Be: Oracle CMO Ariel Kelman By Diana Pearl The Big Game Brand Marketing Coors Can’t Run a Super Bowl Ad So It wants to Infiltrate Your Dreams Instead By Patrick Kulp The Big Game Mountain Dew Continues Its Super Bowl Tradition of Absurdity With New Watermelon-y Teaser By Kathryn Lundstrom The Big Game E*Trade Is Back in the Super Bowl After a 2-Year Hiatus By Diana Pearl The Big Game Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad By Paul Hiebert CES CES Map a Purpose Journey With Love and Growth, Says Microsoft By Doug Zanger CES Survey Says: ‘Meh’ to Trump’s Brand; Super Bowl Advertisers’ Biggest Challenge: Thursday’s First Things First By Jess Zafarris CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris CES At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next By Kathryn Lundstrom 2021 Outlook Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Brand Marketing Oracle CMO Ariel Kelman Says 2021 Will Be About Investing—and Synchronizing—Technology By Diana Pearl Brand Marketing ‘We’ll Never 100% Go Back’ to the Way Marketing Used to Be: Oracle CMO Ariel Kelman By Diana Pearl Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising By Brian Solis, Mathew Sweezey Adweek Podcasts Adweek Podcasts Adweek Podcast: How Brands Turned to Social Media in 2020 By David Griner Adweek Podcasts Adweek Podcast: Revisiting 2020’s Best Ads, Stunts and Bold Marketing Ideas By David Griner Agency of the Year Adweek Podcast: How We Picked 2020’s Agencies of the Year By David Griner Adweek Podcasts Talking TV Ratings and Trump on Yeah, That’s Probably an Ad By Ko Im Magazine 2021 Outlook What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech By Adweek Staff 2021 Outlook After a Year of Turmoil, the Future of Agencies May Well Be Bright By Doug Zanger 2021 Outlook Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021 By Diana Pearl 2021 Outlook What—and Who—Is on Marketers’ Minds for 2021? By Ko Im In case you missed it Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy Food & Beverage Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta By Sara Spary Adapting to Crisis Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era By Sara Spary AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Accounts This Agency Seeks to Put One Electric Car Company in Pole Position By Doug Zanger Agencies Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria By Minda Smiley Leadership & Talent UM Hires Walton Isaacson, McCann Vet as US CSO By Erik Oster Agencies Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia By Minda Smiley Brand Marketing Experiential Inside Sundance’s Sponsor Strategy For Its First Virtual Film Festival By Ian Zelaya Brand Marketing Coors Can’t Run a Super Bowl Ad So It wants to Infiltrate Your Dreams Instead By Patrick Kulp First Things First A Logoless Packaging Design?; The Ethics of Influencers’ Kids: Wednesday’s First Things First By Jess Zafarris Marketing Technology Walmart’s Bot-Based Order-Picking System Goes National By Lisa Lacy Commerce Diversity, Equity and Inclusion Brands Tap This Startup for Greater Representation at the College Recruitment Stage By Richard Collings Commerce This Apparel Brand Offers Discounts In Exchange For Turning In Used Clothing By Diana Pearl Amazon Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business By Lisa Lacy C-Suite Vineet Mehra Is Leaving Walgreens Boots Alliance By Diana Pearl CONVERGENT TV Convergent TV Consumer Safety—Physical, Mental, Emotional and Digital—Matters More Than Ever By Liz Gray Streaming & OTT IMDb TV Heads to Roku Devices in Major Distribution Agreement By Kelsey Sutton Streaming & OTT Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal By Kelsey Sutton Programming & Performance Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand By Mollie Cahillane Creativity Adapting to Crisis Full-Page Ad Urges Biden to Embrace a Plan Bringing 2 Million Women Back to the Workforce By T.L. Stanley Packaging Design Coca-Cola Replaced Its Logo With Positive Messages for Europeans to Share With Loved Ones By Sara Spary PSAs These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving By Sara Spary AdFreak Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack By David Griner Inside the Brand Inside the Brand Verizon Chief Diversity Officer on Her Unique Role to Shape the Future By Luz Corona Inside the Brand Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs By Luz Corona CES How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday’s First Things First By Jess Zafarris Inside the Brand CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family By Luz Corona Media Platforms Instagram Adds Content Publishing API, Enabling Business Accounts to Schedule Posts By David Cohen Publishing Twitter Acquires Newsletter Publishing Platform Revue and Will Keep It Running By David Cohen Platforms YouTube’s Susan Wojcicki Discusses the Pandemic’s Impact in 2020 and Her Goals for 2021 By David Cohen Platforms It’s Academic Researchers’ Turn to Tap Twitter API v2 By David Cohen Performance Marketing Performance Marketing It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up? By Kyle O’Brien Performance Marketing 4 Ways AI Will Make You a Better Marketer in 2021 By Armita Peymandoust Performance Marketing You Need a Rapid-Response Team for the New Era of Fast Advertising By Brian Solis, Mathew Sweezey Performance Marketing Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021 By Ian Zelaya Programmatic Ad Tech Taboola Goes Public With Yet Another SPAC By Ronan Shields Programmatic Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’ By Marc Kidd Ad Tech Investors Want Proof That Digital Ads Aren’t Funding Misinformation By Kathryn Lundstrom Programmatic The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval By Rachel Winicov
